Weekly 3: Topic - 'Buying' Earth Day

• Earth Day, at the Mall - Marc Gunther explores how Earth Day has become a "shopping holiday" and how some  companies are doing it right.
• The Perils of 'Green Watching' - Wood Turner of Greenbiz.com shows the challenges of vetting Earth Day Green claims.
• A Free Market Earth Day List - Jeff Seigel from Triple Pundit explores how to encourage business strategies that create real positive environmental impact.

What do you think?

Keep your behind the scenes visionary experience coming!

I've heard some great feedback from those of you with experience working in the front lines with visionary.  Keep your input coming and look for my summary post in the next week!

• How did you steer your visionary leader to or away from trouble?
• What do you wish you knew then?

Have you ever worked for a "visionary" putting his/her ideas into practice?

"The people behind the visionaries are the ones who truly change the world."

Have you ever worked for a "visionary" putting his/her ideas into practice? It's both exhilarating and challenging.  We have all heard stories about visionaries who are changing the world through CSR and sustainability but you never hear the story of the people behind the visionary who are actually implementing the change.  

Did any of you work for a revolutionary tech wiz, a VC tycoon, public health prophet or a person whose genius can transform CSR? If you have this experience and can share some advice, I'd love to hear from you.

Weekly 3: Topic - What's New at the Bottom of the Pyramid

As companies begin to invest again, the Corporate Social Responsibility community has been buzzing about how to harness the power of the bottom of the pyramid and bring positive social change. Here are three thought provoking articles to give you insight on current BOP issues.

• The Bottom of the Pyramid: A Disruptive Force to be Reckoned With? - Mark Beckford shows how BOP strategies force companies to toward innovation.
• Selling water to the global poor - Marc Gunther looks at how for-profit companies, like The Water Initiative, can bring water (and jobs) to the BOP.
• Multiple Facets of the Pyramid: Defining the BoP - NextBillion's Bloggers tackle how to identify the characteristics of BOP markets. Hint: It's not just low income level.

What do you think?

Weekly 3: Topic - CSR and Social Media

• Lessons from Nestlé on How to Handle CSR and Social Media - Associates from BSR give their advice on how to avoid CSR pitfalls in Social Media
• Social Media CSR Tips for Small Businesses - David Coethica shows how social media provides an effective way for small businesses to do good
• Opportunities to make business better - Straight from the WSJ: There are two revolutions going on in business: Social Media and Corporate Social Responsibility.  This posting explores how they can work together.