Making the Connection with Employee Volunteerism Programs - Achieving CSR Goals (Part 2)

How to Leverage Employee Volunteerism Programs in a Down Economy (Part 2)

CSR Goals 

In the past decade, many companies have made aggressive and admirable goals to around environmental and social responsibility. Some companies are scrambling to find ways to maintain their commitment in an era of tighter budgets and increased corporate scrutiny. Maintaining the commitment is important to proving to internal and external stakeholders that your company takes its responsibility seriously and is not just green-washing.

If your business’s strategic CSR goals are	Your EVP adds value in this way	EVP Strategy
Be involved in solving community problems Example: “We are responsible to the communities in which we live and work.” – Johnson & Johnson Credo, Allstate 2009 Annual Report	Having your employees volunteering in the community is a concrete way to make a difference in the local and global community.  Because groups of employees volunteering in company t-shirts is easier to see than philanthropic donations, the public will give your company more credit for what your employees do versus what your foundation donates.	Living Our Commitment
Bring attention to pressing environmental or social issues Example: Johnson & Johnson’s Campaign for Nursing’s Future helps bring attention to preventing the impending nurse shortage.	Make sure to aligning your employee volunteerism program with non-profits that are working toward the same goal as your initiative.  This alignment will show your stakeholders that you are not just talking about the problem; you are dedicating your most important resource, your people, to that cause.	Living Our Commitment
Make our philanthropic donations more strategic Example: “It is not enough to just give away money anymore.  We need our philanthropic dollars to make a difference in our customers’ world.”	Many companies have goals to give away a certain amount of money to help an important cause.  Donating through giving hours of employees’ time allows your company to give money in a more authentic and effective way.	Living Our Commitment