Weekly 3: Topic - What's New at the Bottom of the Pyramid

As companies begin to invest again, the Corporate Social Responsibility community has been buzzing about how to harness the power of the bottom of the pyramid and bring positive social change. Here are three thought provoking articles to give you insight on current BOP issues.

• The Bottom of the Pyramid: A Disruptive Force to be Reckoned With? - Mark Beckford shows how BOP strategies force companies to toward innovation.
• Selling water to the global poor - Marc Gunther looks at how for-profit companies, like The Water Initiative, can bring water (and jobs) to the BOP.
• Multiple Facets of the Pyramid: Defining the BoP - NextBillion's Bloggers tackle how to identify the characteristics of BOP markets. Hint: It's not just low income level.

What do you think?