Wednesday, January 20, 2010

Making the Connection with Employee Volunteerism Programs - Employee Volunteerism Strategies (Part 4)

How to Leverage Employee Volunteerism Programs in a Down Economy (Part 4 of 4)


Definitions of the Employee Volunteerism Strategies

In order to thrive in this economy, my advice is that employee volunteerism programs should pick one strategy to pursue in alignment with the business’s larger strategic goals.
Below is a brief list of some volunteerism strategies defined:
Strategy
Brief Description
Volunteering Together: Team Volunteering
This program focuses on getting employees out to work as teams outside the typical corporate structure in new creative ways.  This program would be flexible in impact areas and types of organizations served. 
Engaging Employees’ Passions
This program focuses on getting grassroots involvement from employees in the company.  Passionate and empowered employees will drive and shape this program with support and guidance from an EVP manager.
Living Our Commitment
This program focuses on a few impact areas that are culturally important to the company and maintains a consistent message of commitment by the employees and the company.
Volunteering to Grow: Skills Based volunteering
This program focuses on building capacity both for non-profits and within your company.  This program works closely with managers and human resource departments to identify which skills need to be developed for which types or levels of employees. 
“In Our Customers’ Shoes” Volunteering
This program focuses on the community being helped and can cross many impact areas that serve that community.  This program works closely with the marketing and business development team to make sure the community served is relevant.

Conclusion
Employee Volunteerism Programs take many different forms to support different goals.  This flexibility is one of the strengths that make employee volunteerism programs such a valuable tactic for achieving business goals.  These programs will be most successful and most effective when they are aligned with CEO and senior leadership goals.

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